abre as portas para o gueto
DEVASSA SERIES + PR ACTIVATIONMy role: concept, copywriting, content creation
After the exclusive release of Iza's new song "Gueto" in a live performance on the brand's Instagram, Devassa follows in a second act and seeks independent artists in the ghettos of Brazil for a collab with the pop singer, releasing a new song and a music video. The series created and produced in partnership with Trace Brasil documents the creative process and the series was streamed on Globoplay.
At the series premiere event at the Cine Odeon theater, the PR stunt idea was to let the projection screen fall, revealing a surprise gig with Iza and the talents for the audience.
At the series premiere event at the Cine Odeon theater, the PR stunt idea was to let the projection screen fall, revealing a surprise gig with Iza and the talents for the audience.
