contrato sem filtros

DOVE CAMPAIGN

My role: campaign concept
97% of young Brazilian women report being adversely impacted by toxic beauty content on social media, primarily due to the excessive use of filters on images and videos. Facing this alarming data, Dove launched the #NoFilterContract campaign to address the harmful influence of filters and toxic beauty content and raise awareness about the detrimental effects of this issue.

The execution involved top social media personalities who agreed to stop using any filters in their content, both sponsored and organic, which directly impact their professional and public image. This strategy sparked major attention on social media and in the press, fueling public engagement and debate — from social platforms to TV. Dove was even invited to participate in a public hearing on the topic in Brazil's Federal Congress.

Also, the work was shortlisted in the Social and Influencer category at the Cannes Lions 2024.