a gente encontra no meu país

KUAT CAMPAIGN

My role: scriptwriting
For the 2025 Guaraná Kuat campaign “A gente encontra no meu país São João” (a campaign that has been evolving over recent years with the same concept, showcasing things you can only find at this festivity,highlighting its unique traits in every region of Brazil), with the creative team at Gana, we had the mission to bring together "the new" and "the traditional", which always come together in this iconic Brazilian celebration.

So, as a solution for the film, I synced sound and image: letting the super traditional visual elements of São João dictate the beat of a more modern soundtrack, captivating audiences of all generations and celebrating this unique blend that you can only find in Brazil.

>Clube de Criação.