nossa essencia é tropical

DEVASSA CAMPAIGN

My role: copywriting, content creation

Even if Black people make up most of Brazil’s population, we’ve always been seriously underrepresented in brand messaging. So, inspired by this, Devassa travels through the north and northeast with the singer Iza and the influencer Camilla de Lucas to show part of the essence of this country and celebrate the afrodescendant people, culture and creativity.






DIRECTOR'S CUT